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after Pablo Picasso - Bacchanale


Offset lithograph in colours, 1973, on Arches watermarked paper, signed in the stone by the artist and by Phillipe de Rothschild. Around the image and text is an indented section made by a machine. The image by Picasso depicts a painting date 1959 in the Museum of Mouton Rothschild.

Note 1: Above the image is enscribed “En hommage a Picasso (1881 - 1973) indicating that this is a posthumous impression - the artist had just died in that year. Beneath the image there is a date, 1973, and details of the vintage wine which it promotes “Pauillac - Produce of France). Picasso had only recent died when his family discussed the possibility of Mouton Rothschild using one of his paintings for their label. A watercolour and goache on paper dated 22.12.1959 was chosen. This, doubtless, conveyed the imagery required for the project : dancing inebriated forms swirling together!

Note 2: To commemorate the Allied victory in 1945, Baron Phillipe de Rothschild had the idea of embellishing the Mouton Rothschild label with art. Each year a famous painter was asked to produce a design for a label and this custom lasted from 1945 until today. The label design was incorporated into a poster to advertise the wine and this is an example of one of these attractive and well made pieces - on quality thick paper. Amongst the more famous “labels” and posters were:

1955 : George Braque

195 6 : Salvador Dali

1967: Cesar

1970 : Marc Chagall

1972 : Serge Polliakoff

1974 : Robert Motherwell

1980 : Arman

1990 : Frances Bacon

1995 : Antoni Tapies

1948 : Marie Laurencin

1964 : Henry Moore

1969 : Joan Miro

1971 : Kandinski

1973 : Pablo Picasso

1975: Andy Warhol

1985: Paul Delvaux

1988 : Keith Haring

1989: Georg Baselitz

1994 : Karrel Appel

1995: Antoni Tapies

1998: Rufino Tamayo

2004 HRH The Prince of Wales

2006: Lucien Freud

2009: Anish Kapoor

2010: Jeff Koons

Since 1946 only 4 vintages out of the 60 have departed from the tradition.

In 1981 Baroness Philippine de Rothschild collated all the original works which had been made by the world famous artists into individual framed exhibition cases and arranged a travelling exhibition of these: since that time the show has been to many famous museums throughout the world: It began in Canada, In Japan in 1982 and later the United States (21 Cities), England, Scotland, Germany, Belgium, Hong Kong, China and Russia.

Edition: Size unknown

Literature: Mouton Rothschild, “Paintings for the Labels”, Published by Sotheby's 2007. The book was published when the exhibition was hosted by Sotheby's in New York City. See page 131 which illustrates this label.

Size: 46 x 33 cm (paper)